Employee Trust, Loyalty and Retention

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There are serious issues that can impact your hotel’s employee retention that go beyond the benefits and pay you offer. When the staff feels that they are not considered valuable, or that they are not important to management as individuals, they lose loyalty to your company. Once loyalty is compromised, there is little hope of regaining it without a major shift in approach.

New methods of team management can foster loyalty. These include listening to employee concerns, and a personal approach to management as opposed to an authoritarian, corporate viewpoint that appears to be focused upon profits. Profits are of utmost concern – but an ongoing loss of critical staff indicates that something is very wrong. Eventually the hotel will feel the impact, and it can be dangerous to future success. A stable workforce that is well-trained and happy is crucial to the success of your hotel or casino.

What do employees feel are the most important issues that make a hotel a good place to work?

·         Loyalty from their employer

·         A purpose – feeling that they are making a difference

·         Goals they can participate in

·         Personal consideration and interest

·         Respect

·         Trust

·         Fair treatment

·         Guidance

·         The opportunity to communicate their ideas and solutions without being “shot down”

All of us that have served in the hospitality industry know the industry can be a great pleasure, or a struggle, based upon a number of contributing factors. Profits are always at the top of the list for owners, but focusing on employees and what they want – beyond their pay – will increase profits and employee retention. Word gets out fast when a property has good management, and also when there is the appearance of uncaring, corporate management that appear to have only profits in mind. Managing these two factors successfully is one of the qualities a hotel executive must have.

At Bentley Price Associates, Inc., our hotel recruiters have been serving the hospitality industry for 36 years. Our hotel executive search firm has access to managers that know the importance of employee loyalty.

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